Market Share by Top Websites

1 Intent Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to Intent Media in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Finance, Internet & Telecom and 45 other categories.

2 Intent Media is leading in Travel, Tourism, Accommodation & Hotels, Sports and 7 other categories.


1 Intent Media is leading in most countries, including United Kingdom, Australia, France, Spain and 26 other countries.

2 DSMM Advantage is leading in United States, Kuwait, Netherlands and Puerto Rico.