Market Share by Top Websites

1 Intent Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to Intent Media in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Internet & Telecom and 48 other categories.

2 Intent Media is leading in Travel, Tourism, Accommodation & Hotels, Airlines & Airports and 7 other categories.

Geography

1 Intent Media is leading in most countries, including United Kingdom, France, Germany, Spain and 33 other countries.

2 DSMM Advantage is leading in United States, French Polynesia, Greece, Puerto Rico and 2 other countries.