DSMM Advantage is leading in Top 100K Sites and Top 1M Sites.
DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Finance, Internet & Telecom and 41 other categories.
iProspect is leading in Travel, Tourism, People & Society, News & Media and 8 other categories.
DSMM Advantage is leading in most countries, including United States, United Kingdom, Canada, Philippines and 4 other countries.
iProspect is leading in India, France and Poland.