DSMM Advantage is leading in Top 100K Sites and Top 1M Sites.
DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Health and 38 other categories.
iProspect is leading in Travel, People & Society, Tourism, Arts & Entertainment and 17 other categories.
iProspect is leading in most countries, including France, India, Italy, Russia and 26 other countries.
DSMM Advantage is leading in United States, Canada, Philippines, Greece and 7 other countries.