Market Share by Top Websites

1 Listrak is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 115 other categories.

2 DSMM Advantage is leading in Career & Education, Marketing & Advertising, Finance, Universities & Colleges and 13 other categories.

Geography

1 Listrak is leading in most countries, including United States, Canada, Australia, United Kingdom and 44 other countries.

2 DSMM Advantage is leading in Puerto Rico and Greece.