Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 103 other categories.

2 DSMM Advantage is leading in Finance, Marketing & Advertising, Career & Education, Insurance and 8 other categories.

Geography

1 Listrak is leading in most countries, including United States, Canada, Australia, United Kingdom and 38 other countries.

2 DSMM Advantage is leading in Greece, Puerto Rico, Thailand and Tunisia.