Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to Next Performance in all segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Travel and 63 other categories.

2 DSMM Advantage is leading in Finance, Internet & Telecom, Marketing & Advertising, Insurance and 24 other categories.

Geography

1 Next Performance is leading in most countries, including France, Brazil, Spain, Germany and 24 other countries.

2 DSMM Advantage is leading in United States, Canada, Viet Nam, Egypt and 4 other countries.