Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to Next Performance in all segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Travel and 88 other categories.

2 DSMM Advantage is leading in Internet & Telecom, Finance, Marketing & Advertising, Career & Education and 19 other categories.

Geography

1 Next Performance is leading in most countries, including France, Brazil, Germany, United Kingdom and 45 other countries.

2 DSMM Advantage is leading in United States, Japan, Pakistan, Indonesia and one other country.