In terms of market share, DSMM Advantage is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.
DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Internet & Telecom and 52 other categories.
Nextag ROI Optimizer is leading in Clothing, Sports, Sports, Nursery & Playroom and 7 other categories.
DSMM Advantage is leading in most countries, including United States, Canada, United Kingdom, India and 8 other countries.
Nextag ROI Optimizer is leading in Germany, Taiwan, Australia, Indonesia and 2 other countries.