DSMM Advantage is leading in Top 100K Sites and Top 1M Sites.
DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Health and 53 other categories.
PredictiveIntent is leading in Career & Education and Jobs & Employment.
PredictiveIntent is leading in most countries, including Italy, Portugal, Spain, Brazil and 11 other countries.
DSMM Advantage is leading in United States, Canada, Japan, Puerto Rico and 3 other countries.