DSMM Advantage is leading in Top 100K Sites and Top 1M Sites.
DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Health and 55 other categories.
PredictiveIntent is leading in Jobs & Employment and Career & Education.
PredictiveIntent is leading in most countries, including Italy, Brazil, Spain, Russia and 16 other countries.
DSMM Advantage is leading in United States, Canada, United Kingdom, Viet Nam and 6 other countries.