DSMM Advantage is leading in Top 100K Sites and Top 1M Sites.
DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Health and 51 other categories.
PredictiveIntent is leading in Career & Education and Jobs & Employment.
PredictiveIntent is leading in most countries, including Italy, Australia, Netherlands, Poland and 13 other countries.
DSMM Advantage is leading in United States, Canada, United Kingdom, Mexico and 10 other countries.