DSMM Advantage is leading in Top 100K Sites and Top 1M Sites.
DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Health and 51 other categories.
Vertical Leap is leading in Tourism.
DSMM Advantage is leading in most countries, including United States, Canada, Germany, Greece and 8 other countries.
Vertical Leap is leading in United Kingdom.