Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Internet & Telecom and 38 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, People & Society and 33 other categories.

Geography

1 Viacom Targeting is leading in most countries, including United States, Brazil, Mexico, Italy and 52 other countries.

2 DSMM Advantage is leading in Canada, French Polynesia, Greece and Puerto Rico.