Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Music & Audio, People & Society and 42 other categories.

2 DSMM Advantage is leading in Business & Industry, Shopping, Internet & Telecom, Health and 36 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, Italy, United States, Spain and 60 other countries.

2 DSMM Advantage is leading in Canada, Philippines, Greece, Ukraine and one other country.