Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Finance, Internet & Telecom and 37 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, People & Society and 31 other categories.


1 Viacom Targeting is leading in most countries, including Brazil, United States, Mexico, Italy and 57 other countries.

2 DSMM Advantage is leading in India, Canada, Puerto Rico and Kuwait.