DSMM Advantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 39 other categories.
DSMM Advantage is leading in Shopping, Finance, Internet & Telecom, Marketing & Advertising and 28 other categories.
WordStream is leading in most countries, including United Kingdom, Switzerland, Mexico, Ukraine and 11 other countries.
DSMM Advantage is leading in United States, Canada, Viet Nam, Egypt and 7 other countries.