DSMM Advantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DSMM Advantage has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, Health, Marketing & Advertising and 36 other categories.
WordStream is leading in Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 32 other categories.
DSMM Advantage is leading in most countries, including United States, Canada, Mexico, United Kingdom and 5 other countries.
WordStream is leading in Russia, Philippines, Mongolia, Malaysia and 3 other countries.