DSMM Advantage is leading in Top 100K Sites and Top 1M Sites.
DSMM Advantage has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, Health, Finance and 35 other categories.
WordStream is leading in Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 34 other categories.
WordStream is leading in most countries, including Mexico, Australia, Turkey, United Arab Emirates and 10 other countries.
DSMM Advantage is leading in United States, Canada, China, United Kingdom and 7 other countries.