DSMM Advantage is leading in Top 100K Sites and Top 1M Sites.
DSMM Advantage has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, Health, Finance and 35 other categories.
WordStream is leading in Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 35 other categories.
WordStream is leading in most countries, including United Kingdom, Mexico, Bulgaria, Algeria and 8 other countries.
DSMM Advantage is leading in United States, Canada, India, Italy and 5 other countries.