DSMM Advantage is leading in Top 100K Sites and Top 1M Sites.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 35 other categories.
DSMM Advantage is leading in Shopping, Health, Internet & Telecom, Marketing & Advertising and 33 other categories.
DSMM Advantage is leading in most countries, including United States, Canada, United Kingdom, Australia and 9 other countries.
WordStream is leading in Brazil, Malaysia, Turkey, South Africa and 6 other countries.