DSMM Advantage is leading in Top 100K Sites and Top 1M Sites.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 35 other categories.
DSMM Advantage is leading in Shopping, Health, Internet & Telecom, Marketing & Advertising and 34 other categories.
DSMM Advantage is leading in most countries, including United States, Canada, United Kingdom, Japan and 10 other countries.
WordStream is leading in Mexico, Hungary, Bulgaria, France and 9 other countries.