DSMM Advantage is leading in Top 100K Sites and Top 1M Sites.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 36 other categories.
DSMM Advantage is leading in Shopping, Internet & Telecom, Health, Marketing & Advertising and 34 other categories.
DSMM Advantage is leading in most countries, including United States, Canada, India, Philippines and 15 other countries.
WordStream is leading in Netherlands, Great Britain, Switzerland, Belgium and 10 other countries.