DSMM Advantage is leading in Top 100K Sites and Top 1M Sites.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 39 other categories.
DSMM Advantage is leading in Shopping, Finance, Internet & Telecom, Marketing & Advertising and 29 other categories.
WordStream is leading in most countries, including United Kingdom, Australia, Mexico, Viet Nam and 8 other countries.
DSMM Advantage is leading in United States, Sweden, Philippines, Peru and 5 other countries.