DSMM Advantage is leading in Top 100K Sites and Top 1M Sites.
DSMM Advantage has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, Health, Career & Education and 36 other categories.
WordStream is leading in Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 35 other categories.
DSMM Advantage is leading in most countries, including United States, United Kingdom, Canada, Japan and 7 other countries.
WordStream is leading in Malaysia, Switzerland, Viet Nam, Singapore and 6 other countries.