Market Share by Top Websites

1 xplosion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to xplosion in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Finance, Internet & Telecom and 43 other categories.

2 xplosion is leading in Arts & Entertainment, Clothing, Music & Audio, Visual Arts & Design and 9 other categories.


1 DSMM Advantage is leading in most countries, including United States, United Kingdom, India, Israel and 4 other countries.

2 xplosion is leading in Germany, Austria, Belgium, Switzerland and 3 other countries.