Market Share by Top Websites

1 Unica is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DuraSite is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Science & Education, Finance, Health, Computers Electronics & Technology and 13 other categories.

2 DuraSite is leading in Gambling, Sports, Vehicles, Food & Drink and one other category.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Canada, China and 52 other countries.

2 DuraSite is leading in Japan and Dominican Republic.