Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 38 other categories.

2 is leading in Internet & Telecom, Arts & Entertainment, Games, Marketing & Advertising and 2 other categories.


1 MerchantAdvantage is leading in most countries, including United States, Canada, Colombia, Germany and 13 other countries.

2 is leading in China, France, Poland and Lao.