Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DynamicYield is still behind Effective Measure in all market share segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 156 other categories.

2 DynamicYield is leading in Gambling, Sports, Casinos, General Merchandise and 8 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, Thailand, South Africa, Malaysia and 108 other countries.

2 DynamicYield is leading in Israel, Cote d Ivoire, Cameroon and Isle of Man.