Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DynamicYield is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 159 other categories.

2 DynamicYield is leading in Gambling, Casinos, Sports, Sports and 6 other categories.

Geography

1 Effective Measure is leading in most countries, including Thailand, Indonesia, South Africa, Malaysia and 114 other countries.

2 DynamicYield is leading in Israel, Cote d Ivoire, Cameroon, Bulgaria and 3 other countries.