DynamicYield is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DynamicYield has better usage coverage in more websites categories. Including News & Media, Shopping, Clothing, Business & Industry and 65 other categories.
mParticle is leading in Movies, Banking, Mobile Developers, Recreation & Hobbies and 2 other categories.
DynamicYield is leading in most countries, including United Kingdom, Israel, United States, Germany and 58 other countries.
mParticle hasn't got a lead over DynamicYield in any country.