DynamicYield is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DynamicYield has better usage coverage in more websites categories. Including News & Media, Shopping, Gambling, Clothing and 63 other categories.
mParticle is leading in Movies, Banking, Collecting, Graphics & Multimedia Tools and 3 other categories.
DynamicYield is leading in most countries, including United Kingdom, Israel, United States, China and 53 other countries.
mParticle hasn't got a lead over DynamicYield in any country.