DynamicYield is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DynamicYield has better usage coverage in more websites categories. Including News & Media, Shopping, Business & Industry, Gambling and 70 other categories.
mParticle is leading in Movies, Banking, Recreation & Hobbies, Collecting and one other category.
DynamicYield is leading in most countries, including Israel, United Kingdom, United States, Germany and 56 other countries.
mParticle hasn't got a lead over DynamicYield in any country.