Market Share by Top Websites

1 Unica is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DynamicYield is still behind Unica in all market share segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 103 other categories.

2 DynamicYield is leading in News & Media, Newspapers, Clothing, Sports and 23 other categories.


1 Unica is leading in most countries, including United States, Germany, Canada, Italy and 76 other countries.

2 DynamicYield is leading in United Kingdom, Israel, Russia, Malaysia and 16 other countries.