Market Share by Top Websites

1 Unica is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DynamicYield is leading in Top 10K Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 102 other categories.

2 DynamicYield is leading in News & Media, Newspapers, Clothing, Sports and 24 other categories.

Geography

1 Unica is leading in most countries, including United States, Germany, Italy, Canada and 70 other countries.

2 DynamicYield is leading in United Kingdom, Israel, Russia, Malaysia and 22 other countries.