Market Share by Top Websites

1 e-planning is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to e-planning in all segments.

Websites Categories

1 e-planning has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Business & Industry and 70 other categories.

2 GroupM Server is leading in Games, Food & Drink, Video Games, Cooking & Recipes and 19 other categories.

Geography

1 e-planning is leading in most countries, including Argentina, Mexico, Peru, Colombia and 29 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, United Kingdom and 16 other countries.