Market Share by Top Websites

1 e-planning is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Integral Ad Science is clearly lagging behind, losing to e-planning in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Computer & Electronics, Technology News, Food & Drink, Health and 71 other categories.

2 e-planning is leading in People & Society, News & Media, Arts & Entertainment, Business & Industry and 56 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, France and 57 other countries.

2 e-planning is leading in Argentina, Mexico, Colombia, Peru and 16 other countries.