Market Share by Top Websites

1 e-planning is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to e-planning in all segments.

Websites Categories

1 e-planning has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 99 other categories.

2 Open AdExchange is leading in Relationships & Dating, Energy, Sports, Office Products and 2 other categories.

Geography

1 e-planning is leading in most countries, including Argentina, Mexico, Peru, Colombia and 46 other countries.

2 Open AdExchange is leading in Denmark and Sweden.