Market Share by Top Websites

1 FLoC is leading in Top 100K Sites.

2 In terms of market share, eADV is clearly lagging behind, losing to FLoC in all segments.

Websites Categories

1 eADV has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, News & Media, Sports and 11 other categories.

2 FLoC is leading in Food & Drink, Lifestyle, Business & Consumer Services, Heavy Industry & Engineering and 3 other categories.


1 eADV is leading in most countries, including Italy, Netherlands, Poland, Romania and 11 other countries.

2 FLoC is leading in Japan, United Kingdom, United States, Belgium and 10 other countries.