Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, eADV is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Travel and 85 other categories.

2 eADV is leading in People & Society, Arts & Entertainment, News & Media, Sports and 54 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Spain and 65 other countries.

2 eADV is leading in Italy, Guatemala, Viet Nam, Latvia and 2 other countries.