Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, eADV is still behind Improve Digital in all market share segments.

Websites Categories

1 eADV has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 71 other categories.

2 Improve Digital is leading in Shopping, Career & Education, Education, Adult and 45 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 46 other countries.

2 eADV is leading in Italy, Romania, Albania, Bosnia and 7 other countries.