Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, eADV is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Internet & Telecom and 100 other categories.

2 eADV is leading in People & Society, Music & Audio, Soccer, Food & Drink and 45 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, France, Norway and 77 other countries.

2 eADV is leading in Italy, Latvia, Uzbekistan, Sudan and 6 other countries.