Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, eADV is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Travel and 85 other categories.

2 eADV is leading in People & Society, News & Media, Sports, Music & Audio and 52 other categories.


1 Improve Digital is leading in most countries, including Netherlands, Norway, Sweden, Spain and 64 other countries.

2 eADV is leading in Italy, Romania, Viet Nam, Bulgaria and one other country.