Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, eADV is still behind Improve Digital in all market share segments.

Websites Categories

1 eADV has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 70 other categories.

2 Improve Digital is leading in Shopping, Career & Education, Games, Education and 51 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 42 other countries.

2 eADV is leading in Italy, Greece, Switzerland, Romania and 9 other countries.