Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, eADV is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Computer & Electronics, Shopping, Technology News, Software and 71 other categories.

2 eADV is leading in Arts & Entertainment, People & Society, News & Media, Business & Industry and 56 other categories.


1 Integral Ad Science is leading in most countries, including United States, Germany, United Kingdom, Canada and 69 other countries.

2 eADV is leading in Italy, Switzerland, Austria, Lebanon and 4 other countries.