Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, eADV is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Computer & Electronics, Technology News, Software, Shopping and 85 other categories.

2 eADV is leading in People & Society, Arts & Entertainment, News & Media, Business & Industry and 53 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, France, Canada and 76 other countries.

2 eADV is leading in Italy, Greece, Switzerland, Armenia and 3 other countries.