Market Share by Top Websites

1 IPG Mediabrands is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, eADV is clearly lagging behind, losing to IPG Mediabrands in all segments.

Websites Categories

1 IPG Mediabrands has better usage coverage in more websites categories. Including Vehicles, Health, Finance, Lifestyle and 10 other categories.

2 eADV is leading in Arts & Entertainment, Computers Electronics & Technology, News & Media, Sports and 6 other categories.


1 IPG Mediabrands is leading in most countries, including United States, Poland, Mexico, Canada and 70 other countries.

2 eADV is leading in Italy, Bulgaria, Ireland, Lebanon and one other country.