Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, eADV is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Internet & Telecom, Music & Audio and 150 other categories.

2 eADV is leading in People & Society, Soccer, Marketing & Advertising, TV & Video and 20 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, United Kingdom and 138 other countries.

2 eADV is leading in Italy, San Marino and Albania.