Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, eADV is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Shopping, Health, Newspapers and 69 other categories.

2 eADV is leading in People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 63 other categories.


1 Plista is leading in most countries, including Germany, Poland, China, Netherlands and 47 other countries.

2 eADV is leading in Italy, India, Moldova, Libya and 2 other countries.