Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, eADV is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 eADV has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 91 other categories.

2 Popin is leading in Celebrities & Entertainment News, Newspapers, Womens Interests, Consumer Electronics and 18 other categories.

Geography

1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, United States and 26 other countries.

2 eADV is leading in Italy, Romania, Spain, Russia and 11 other countries.