Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, eADV is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including Business & Industry, Shopping, Computer & Electronics, Travel and 86 other categories.

2 eADV is leading in Arts & Entertainment, People & Society, News & Media, Sports and 51 other categories.


1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, France and 52 other countries.

2 eADV is leading in Italy, Switzerland, Ukraine, Albania and 8 other countries.