Market Share by Top Websites

1 Specific Media is leading in Top 100K Sites.

2 In terms of market share, eADV is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 eADV has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, News & Media, Sports and 9 other categories.

2 Specific Media is leading in Lifestyle, E-commerce & Shopping, Business & Consumer Services, Food & Drink and 5 other categories.

Geography

1 Specific Media is leading in most countries, including United States, Spain, United Kingdom, Portugal and 35 other countries.

2 eADV is leading in Italy, Poland, Belgium, Bulgaria and 5 other countries.