Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, eBay Stats is clearly lagging behind, losing to Google Publisher Tag in all segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 236 other categories.

2 eBay Stats is leading in Sports, Antiques & Collectibles, Auctions, Music and 2 other categories.

Geography

1 Google Publisher Tag is leading in most countries, including United States, Russia, France, Japan and 211 other countries.

2 eBay Stats is leading in Cayman Islands, Micronesia and Tuvalu.