Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, eBay Stats is still behind Google Publisher Tag in all market share segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 236 other categories.

2 eBay Stats is leading in Sports, Antiques & Collectibles, Auctions, Music and one other category.

Geography

1 Google Publisher Tag is leading in most countries, including United States, Russia, France, Japan and 208 other countries.

2 eBay Stats is leading in Dominica, Tuvalu and Virgin Islands.