In terms of market share, Echo is clearly lagging behind, losing to eWayDirect in all segments.
eWayDirect has better usage coverage in more websites categories. Including Arts & Entertainment, Performing Arts, Shopping, Food & Drink and 12 other categories.
Echo is leading in News & Media, People & Society, Adult, Finance and 10 other categories.
Echo is leading in most countries, including Armenia, New Zealand, Norway, Poland and 8 other countries.
eWayDirect is leading in United States, Canada, Ukraine and Turkey.