In terms of market share, Echo is clearly lagging behind, losing to eWayDirect in all segments.
eWayDirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Performing Arts, Food & Drink and 14 other categories.
Echo is leading in News & Media, People & Society, Adult, Finance and 10 other categories.
eWayDirect is leading in most countries, including United States, Canada, Romania, Switzerland and one other country.
Echo is leading in Russia and United Kingdom.