In terms of market share, Echo is clearly lagging behind, losing to eWayDirect in all segments.
eWayDirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Performing Arts, Home & Garden and 15 other categories.
Echo is leading in People & Society, News & Media, Science, Games and 10 other categories.
eWayDirect is leading in most countries, including United States, Turkey, Brazil and Croatia.
Echo is leading in France and Canada.