In terms of market share, Echo is clearly lagging behind, losing to Financial Content in all segments.
Financial Content has better usage coverage in more websites categories. Including News & Media, Finance, Business & Industry, Investing and 13 other categories.
Echo is leading in People & Society, Games, Adult, Science and 9 other categories.
Financial Content is leading in most countries, including United States, Canada, United Kingdom, Germany and 5 other countries.
Echo hasn't got a lead over Financial Content in any country.