In terms of market share, Echo is clearly lagging behind, losing to Smartify in all segments.
Echo has better usage coverage in more websites categories. Including News & Media, Adult, Science, Internet & Telecom and 11 other categories.
Smartify is leading in People & Society, Arts & Entertainment, Business & Industry, Shopping and 10 other categories.
Smartify is leading in most countries, including Turkey, Russia, United Kingdom, Norway and 5 other countries.
Echo is leading in United States, Viet Nam, Bulgaria and New Zealand.