In terms of market share, Echo is clearly lagging behind, losing to Smartify in all segments.
Echo has better usage coverage in more websites categories. Including News & Media, Internet & Telecom, Science, Adult and 11 other categories.
Smartify is leading in People & Society, Arts & Entertainment, Business & Industry, Shopping and 10 other categories.
Smartify is leading in most countries, including Brazil, Slovakia, Japan, Australia and one other country.
Echo is leading in Russia.