In terms of market share, Echo is clearly lagging behind, losing to Smartify in all segments.
Echo has better usage coverage in more websites categories. Including Adult, Science, Investing, Finance and 11 other categories.
Smartify is leading in People & Society, Business & Industry, Arts & Entertainment, Visual Arts & Design and 8 other categories.
Smartify is leading in most countries, including Canada, Colombia, Germany, Argentina and 3 other countries.
Echo is leading in Reunion.