In terms of market share, Echo is clearly lagging behind, losing to Smartify in all segments.
Echo has better usage coverage in more websites categories. Including News & Media, Science, Adult, Finance and 11 other categories.
Smartify is leading in People & Society, Arts & Entertainment, Business & Industry, Visual Arts & Design and 9 other categories.
Smartify is leading in most countries, including India, United Kingdom, Ukraine, New Zealand and 3 other countries.
Echo is leading in United States, Hungary, Malta, Switzerland and one other country.