EClick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
EClick has better usage coverage in more websites categories. Including Business & Industry, Shopping, Adult, Health and 81 other categories.
Federated Media is leading in People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 72 other categories.
EClick is leading in most countries, including Russia, Viet Nam, Korea Republic, China and 54 other countries.
Federated Media is leading in United States, India, Canada, United Kingdom and 34 other countries.