EClick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 115 other categories.
EClick is leading in Shopping, Travel, Autos & Vehicles, Consumer Electronics and 40 other categories.
EClick is leading in most countries, including Russia, United States, Viet Nam, Korea Republic and 46 other countries.
Lijit is leading in India, Canada, Indonesia, Philippines and 33 other countries.