EClick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 116 other categories.
EClick is leading in Shopping, Adult, Travel, Autos & Vehicles and 49 other categories.
EClick is leading in most countries, including United States, Russia, Viet Nam, Korea Republic and 54 other countries.
Lijit is leading in India, Indonesia, Canada, Spain and 19 other countries.