EClick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 111 other categories.
EClick is leading in Shopping, Business & Industry, Adult, Autos & Vehicles and 53 other categories.
EClick is leading in most countries, including Russia, United States, Viet Nam, China and 59 other countries.
Lijit is leading in India, Indonesia, United Kingdom, Canada and 20 other countries.