EClick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 118 other categories.
EClick is leading in Shopping, Adult, Travel, Autos & Vehicles and 46 other categories.
EClick is leading in most countries, including United States, Russia, Viet Nam, China and 46 other countries.
Lijit is leading in India, Indonesia, Canada, Philippines and 35 other countries.