EClick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 112 other categories.
EClick is leading in Shopping, Adult, Autos & Vehicles, Travel and 50 other categories.
EClick is leading in most countries, including Russia, United States, Viet Nam, Korea Republic and 55 other countries.
Lijit is leading in India, Indonesia, Canada, Mexico and 29 other countries.