EClick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 109 other categories.
EClick is leading in Shopping, Business & Industry, Adult, Health and 57 other categories.
EClick is leading in most countries, including Russia, United States, Viet Nam, China and 53 other countries.
Lijit is leading in France, India, United Kingdom, Canada and 32 other countries.