EClick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 114 other categories.
EClick is leading in Shopping, Adult, Autos & Vehicles, Travel and 49 other categories.
EClick is leading in most countries, including Russia, United States, Viet Nam, China and 53 other countries.
Lijit is leading in United Kingdom, India, Canada, Indonesia and 28 other countries.