Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, EClick is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, People & Society and 185 other categories.

2 EClick is leading in Adult, Products & Shopping, Sports, Industrial Goods & Services and 11 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Belgium and 149 other countries.

2 EClick is leading in Russia, Viet Nam, Ukraine, China and 12 other countries.