Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Econda is leading in Top 1M Sites.

Websites Categories

1 Econda has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Arts & Entertainment and 85 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 65 other categories.


1 Unica is leading in most countries, including United States, United Kingdom, Canada, Italy and 65 other countries.

2 Econda is leading in Germany, Switzerland, Austria, France and 24 other countries.