Market Share by Top Websites

1 Unica is leading in Top 10K Sites and The Entire Web.

2 Econda is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Econda has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Arts & Entertainment and 85 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 74 other categories.

Geography

1 Unica is leading in most countries, including United States, Canada, United Kingdom, Australia and 85 other countries.

2 Econda is leading in Germany, Austria, Switzerland, Netherlands and 22 other countries.