Market Share by Top Websites

1 Unica is leading in Top 10K Sites and The Entire Web.

2 Econda is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Econda has better usage coverage in more websites categories. Including Shopping, Clothing, Arts & Entertainment, Marketing & Advertising and 81 other categories.

2 Unica is leading in Business & Industry, Autos & Vehicles, Car Buying, Health and 80 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Canada, Japan and 73 other countries.

2 Econda is leading in Germany, Switzerland, Austria, France and 18 other countries.