1
Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Footprint is clearly lagging behind, losing to Effective Measure in all segments.
1
Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 126 other categories.
2
Footprint is leading in Computer Security, Fitness, Consumer Electronics, Gambling and 16 other categories.
1
Effective Measure is leading in most countries, including Indonesia, South Africa, Malaysia, Thailand and 115 other countries.
2
Footprint is leading in Serbia, Ghana, Bolivia, Sri Lanka and one other country.