Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Footprint is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 135 other categories.

2 Footprint is leading in Home & Garden, Business Services, Pets & Animals, Jewelry and 32 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, Thailand, South Africa, Malaysia and 114 other countries.

2 Footprint is leading in Sri Lanka, Guadeloupe, Jamaica, Kazakhstan and 2 other countries.