Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Footprint is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 131 other categories.

2 Footprint is leading in Construction & Maintenance, Business Services, Pets & Animals, Home & Garden and 33 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, Thailand, South Africa, Malaysia and 112 other countries.

2 Footprint is leading in Romania, Bulgaria, Congo Republic, Cuba and 4 other countries.