Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Footprint is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 137 other categories.

2 Footprint is leading in Construction & Maintenance, Pets & Animals, Business Services, Computer Security and 28 other categories.


1 Effective Measure is leading in most countries, including Singapore, Indonesia, South Africa, Malaysia and 131 other countries.

2 Footprint is leading in Chile, Croatia, Belarus, Bosnia And Herzegovina and 9 other countries.