Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Footprint is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 126 other categories.

2 Footprint is leading in Computer Security, Fitness, Consumer Electronics, Gambling and 16 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, South Africa, Malaysia, Thailand and 115 other countries.

2 Footprint is leading in Serbia, Ghana, Bolivia, Sri Lanka and one other country.