Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Footprint is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 139 other categories.

2 Footprint is leading in Construction & Maintenance, Pets & Animals, Business Services, Sports and 29 other categories.

Geography

1 Effective Measure is leading in most countries, including Thailand, Indonesia, South Africa, Malaysia and 110 other countries.

2 Footprint is leading in Romania, Venezuela, Iran, Serbia and 6 other countries.