Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Footprint is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 135 other categories.

2 Footprint is leading in Construction & Maintenance, Pets & Animals, Business Services, Sports and 29 other categories.


1 Effective Measure is leading in most countries, including Indonesia, Thailand, South Africa, Malaysia and 107 other countries.

2 Footprint is leading in Romania, Bosnia, Croatia, Bulgaria and 8 other countries.