Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Health, Internet & Telecom, Shopping and 137 other categories.

2 Effective Measure is leading in People & Society, News & Media, Arts & Entertainment, Real Estate and 57 other categories.


1 is leading in most countries, including United States, United Kingdom, Australia, Germany and 63 other countries.

2 Effective Measure is leading in Thailand, Indonesia, South Africa, Malaysia and 59 other countries.