Market Share by Top Websites

1 Gemius is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to Gemius in all segments.

Websites Categories

1 Gemius has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 225 other categories.

2 Effective Measure is leading in Technology News, Football, Rugby and Crime & Prosecution.


1 Gemius is leading in most countries, including Poland, Hungary, Turkey, Czech Republic and 111 other countries.

2 Effective Measure is leading in Thailand, Indonesia, South Africa, Malaysia and 42 other countries.