Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HitSniffer is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 110 other categories.

2 HitSniffer is leading in Health, Business Services, Construction & Maintenance, Law & Government and 58 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, Thailand, South Africa, Malaysia and 104 other countries.

2 HitSniffer is leading in Greece, Chile, Bulgaria, Croatia and 10 other countries.