Market Share by Top Websites

1 Effective Measure is leading in Top 1M Sites and The Entire Web.

2 Insider is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 150 other categories.

2 Insider is leading in Clothing, Airlines & Airports, Relationships & Dating, Sports and 15 other categories.

Geography

1 Effective Measure is leading in most countries, including Singapore, Indonesia, South Africa, Malaysia and 131 other countries.

2 Insider is leading in Turkey, Russia, Poland, Viet Nam and 6 other countries.