Market Share by Top Websites

1 Effective Measure is leading in Top 1M Sites and The Entire Web.

2 Insider is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 153 other categories.

2 Insider is leading in Clothing, Sports, Airlines & Airports, General Merchandise and 10 other categories.

Geography

1 Effective Measure is leading in most countries, including Singapore, Indonesia, South Africa, Thailand and 138 other countries.

2 Insider is leading in Turkey, Poland and Kyrgyzstan.