Market Share by Top Websites

1 Insider is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to Insider in all segments.

Websites Categories

1 Insider has better usage coverage in more websites categories. Including Lifestyle, E-commerce & Shopping, Computers Electronics & Technology, Travel & Tourism and 16 other categories.

2 Effective Measure is leading in News & Media, Community & Society, Law & Government and Reference Materials.


1 Insider is leading in most countries, including Turkey, Brazil, Taiwan, Indonesia and 83 other countries.

2 Effective Measure is leading in South Africa, Saudi Arabia, Egypt, Jordan and 19 other countries.