Market Share by Top Websites

1 Effective Measure is leading in Top 1M Sites and The Entire Web.

2 Insider is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 119 other categories.

2 Insider is leading in Shopping, Clothing, Consumer Electronics, Airlines & Airports and 26 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, South Africa, Malaysia, Thailand and 111 other countries.

2 Insider is leading in Turkey, Russia, Poland, Viet Nam and 10 other countries.