Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, InsightExpress is still behind Effective Measure in all market share segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 151 other categories.

2 InsightExpress is leading in Nutrition, Motorcycles, Online, Earth Sciences and 7 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, Thailand, South Africa, Malaysia and 113 other countries.

2 InsightExpress is leading in China, Jamaica and Kazakhstan.