1
Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, InsightExpress is clearly lagging behind, losing to Effective Measure in all segments.
1
Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 160 other categories.
2
InsightExpress is leading in Coupons, Nutrition, Biotechnology & Pharmaceuticals, Online and 7 other categories.
1
Effective Measure is leading in most countries, including Thailand, Indonesia, South Africa, Malaysia and 122 other countries.
2
InsightExpress is leading in China, Jamaica and Bosnia.