Market Share by Top Websites

1 IO Technologies is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to IO Technologies in all segments.

Websites Categories

1 IO Technologies has better usage coverage in more websites categories. Including E-commerce & Shopping, Lifestyle, Vehicles, Heavy Industry & Engineering and 20 other categories.

2 Effective Measure hasn't got a lead over IO Technologies in any websites category.


1 IO Technologies is leading in most countries, including Russia, Ukraine, United States, Czech Republic and 68 other countries.

2 Effective Measure is leading in South Africa, India, Saudi Arabia, Egypt and 31 other countries.