Market Share by Top Websites

1 Kenshoo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to Kenshoo in all segments.

Websites Categories

1 Kenshoo has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Car Buying and 151 other categories.

2 Effective Measure is leading in People & Society, News & Media, Arts & Entertainment, Religion & Spirituality and 34 other categories.

Geography

1 Kenshoo is leading in most countries, including United States, Canada, United Kingdom, Brazil and 88 other countries.

2 Effective Measure is leading in Indonesia, South Africa, Malaysia, Egypt and 44 other countries.