Market Share by Top Websites

1 Kenshoo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to Kenshoo in all segments.

Websites Categories

1 Kenshoo has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Health and 18 other categories.

2 Effective Measure is leading in News & Media, People & Society and Arts & Entertainment.

Geography

1 Kenshoo is leading in most countries, including United States, United Kingdom, Canada, Brazil and 104 other countries.

2 Effective Measure is leading in Indonesia, South Africa, Egypt, Malaysia and 39 other countries.