Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Kenshoo is still behind Effective Measure in all market share segments.

Websites Categories

1 Kenshoo has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Shopping and 113 other categories.

2 Effective Measure is leading in People & Society, News & Media, Arts & Entertainment, Religion & Spirituality and 61 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, South Africa, Malaysia, Thailand and 81 other countries.

2 Kenshoo is leading in United States, United Kingdom, Brazil, Japan and 44 other countries.