Market Share by Top Websites

1 Krux is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to Krux in all segments.

Websites Categories

1 Krux has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 209 other categories.

2 Effective Measure is leading in Email, Relationships & Dating, Rugby and Biotechnology & Pharmaceuticals.


1 Krux is leading in most countries, including United States, France, Spain, United Kingdom and 155 other countries.

2 Effective Measure is leading in Indonesia, South Africa, Malaysia, Egypt and 27 other countries.