Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lead Forensics is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Real Estate and 110 other categories.

2 Lead Forensics is leading in Business & Industry, Computer & Electronics, Marketing & Advertising, Shopping and 59 other categories.

Geography

1 Effective Measure is leading in most countries, including Thailand, Indonesia, South Africa, Malaysia and 85 other countries.

2 Lead Forensics is leading in United Kingdom, United States, Netherlands, Germany and 46 other countries.