Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lead Forensics is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 124 other categories.

2 Lead Forensics is leading in Marketing & Advertising, Industrial Goods & Services, Business Services, Construction & Maintenance and 49 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, Thailand, South Africa, Malaysia and 92 other countries.

2 Lead Forensics is leading in United Kingdom, United States, Ireland, Poland and 20 other countries.