Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Lead Forensics is still behind Effective Measure in all market share segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 123 other categories.

2 Lead Forensics is leading in Marketing & Advertising, Industrial Goods & Services, Business Services, Construction & Maintenance and 47 other categories.

Geography

1 Effective Measure is leading in most countries, including Thailand, Indonesia, South Africa, Malaysia and 92 other countries.

2 Lead Forensics is leading in United Kingdom, United States, Ireland, Canada and 33 other countries.