Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Lead Forensics is still behind Effective Measure in all market share segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 121 other categories.

2 Lead Forensics is leading in Marketing & Advertising, Industrial Goods & Services, Business Services, Construction & Maintenance and 50 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, Thailand, South Africa, Malaysia and 93 other countries.

2 Lead Forensics is leading in United Kingdom, United States, Poland, Ireland and 25 other countries.