Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LeadFormix is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 122 other categories.

2 LeadFormix is leading in Marketing & Advertising, Industrial Goods & Services, Business Services, Computer Hardware and 17 other categories.


1 Effective Measure is leading in most countries, including Indonesia, South Africa, Malaysia, United States and 110 other countries.

2 LeadFormix is leading in Czech Republic, Macedonia, Madagascar, Macao and 2 other countries.