Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Marktest is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computers Electronics & Technology, Sports and 19 other categories.

2 Marktest hasn't got a lead over Effective Measure in any websites category.

Geography

1 Effective Measure is leading in most countries, including South Africa, Indonesia, Malaysia, Egypt and 113 other countries.

2 Marktest hasn't got a lead over Effective Measure in any country.