Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Meetrics is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Business & Industry and 16 other categories.

2 Meetrics is leading in Food & Drink, Beauty & Fitness, Home & Garden, Pets & Animals and one other category.


1 Effective Measure is leading in most countries, including Indonesia, South Africa, Egypt, United States and 95 other countries.

2 Meetrics is leading in Germany, Poland, Austria, Switzerland and 3 other countries.