Market Share by Top Websites

1 MixPanel is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to MixPanel in all segments.

Websites Categories

1 MixPanel has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, People & Society and 223 other categories.

2 Effective Measure is leading in News & Media, Technology News, Football, Automotive News and one other category.


1 MixPanel is leading in most countries, including United States, United Kingdom, Japan, India and 146 other countries.

2 Effective Measure is leading in Thailand, Indonesia, South Africa, Malaysia and 20 other countries.