Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MyStat is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 111 other categories.

2 MyStat is leading in Adult, Marketing & Advertising, Movies, Food & Drink and 54 other categories.


1 Effective Measure is leading in most countries, including Thailand, Indonesia, South Africa, Malaysia and 106 other countries.

2 MyStat is leading in Hungary, Romania, Slovakia, Austria and 5 other countries.