Market Share by Top Websites

1 Omniture is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to Omniture in all segments.

Websites Categories

1 Omniture has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 226 other categories.

2 Effective Measure is leading in Religion & Spirituality, Technology News, Animation & Comics, Celebrities & Entertainment News and one other category.


1 Omniture is leading in most countries, including United States, Italy, Brazil, Germany and 191 other countries.

2 Effective Measure is leading in Singapore, Indonesia, South Africa, Malaysia and 17 other countries.