Market Share by Top Websites

1 Omniture is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to Omniture in all segments.

Websites Categories

1 Omniture has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 218 other categories.

2 Effective Measure is leading in People & Society, Real Estate, Religion & Spirituality, Technology News and 5 other categories.


1 Omniture is leading in most countries, including United States, Italy, Japan, Germany and 153 other countries.

2 Effective Measure is leading in Indonesia, Thailand, South Africa, Malaysia and 21 other countries.