Market Share by Top Websites

1 Omniture is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to Omniture in all segments.

Websites Categories

1 Omniture has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Shopping and 222 other categories.

2 Effective Measure is leading in Technology News, Celebrities & Entertainment News, Fantasy Sports, Rugby and 3 other categories.


1 Omniture is leading in most countries, including United States, Italy, Japan, United Kingdom and 178 other countries.

2 Effective Measure is leading in Indonesia, South Africa, Malaysia, Thailand and 12 other countries.